You'll see AI hardware companies like NVIDIA, TSMC, and ASML…
AI software companies like Palantir, Microsoft, and Alphabet…
And a "boring" consumer brand your kids and grandkids have probably told you about a million times that outperformed them all.
Build-a-Bear Workshop (NYSE: BBW) went from $2 in early 2021 to an all time high of $76 per share in September 2025 – a 3,700% increase!
And unlike the high flying technology stocks that have futuristic products you probably don't understand…
With valuations that make absolutely no sense…
Build-A-Bear is a profitable company trading at a forward price-to-earnings (P/E) ratio of 11.6, compared to an estimated forward P/E ratio of 23.6 for the S&P 500.
They operate at a 55% growth margin that any software investor would drool over…
And they have ZERO debt on their balance sheet.
This means there's still plenty of room for the stock to compound returns WITHOUT runaway valuation issues or diluting the crap out of investors.
And importantly, its growth didn't depend on speculative, unproven technology that required billions in capital.
They sell teddy bears at malls.
If you wanted to do your own research, you could have walked into a store, tried the product, and talked to customers.
That's a lot easier than trying to reverse-engineer how a hyperscaler or AI platform really makes its money.
Build-A-Bear's story is a familiar one in retail: a "turnaround rerate" driven by better leadership and better execution.
And quietly, it's also shaping up to be an undercover beneficiary of AI—using personalization, automation, and data to increase single-store sales and improve margins.
So why didn't most investors hear about it?
Because it wasn't marketed as a "pure AI" stock.
It was a consumer business using technology the right way…
Improving business metrics investors care about and reward!
I know it can feel like the only way to build serious wealth is by betting on speculative technology stocks everyone else is talking about.
But I've found the most sustainable way to grow capital is by investing in businesses you actually understand—especially during major technology shifts.
That's what we'll cover on Thursday, February 19th at 4pm ET.
If you've ever felt like you were guessing on a tech stock because "everyone else owns it," this session will be a relief.
You don't have to be a technology expert to make life changing gains from technology trends.
You just need a framework for identifying companies that are leveraging technology into higher earnings.
If you'd like to learn the approach I've used to consistently beat the market with a focused portfolio of 8–10 "boring" consumer stocks…
Block off 45 minutes on Thursday, February 19th at 4pm EST and I'll show you how you can do the same.